HomeTown Bank is excited to announce the launch of our new logo and brand identity! Since 1924, we have grown and evolved through the years, and we are reforming our brand identity to relate better to who we are. After partnering with a marketing agency, OrangeBall Creative, we have created a new logo that is modern and shows the happiness HomeTown Bank brings to our customers when they walk through the door.
Since 1948, when HomeTown Bank was Redwood Falls Savings and Loan Association, we have had the eagle included within our HomeTown Bank logo to recognize where we started. In the last few years, we have grown quite a lot from the original Redwood Falls Savings and Loan Association. We’ve acquired locations, purchased and built on new lots, and created that hometown feeling in new communities. Therefore, the eagle started to age. Looking forward, we knew we wanted our logo to show what our future looks like – bright!
“While this is a new look for us, our core beliefs and values have not changed. We still put you at the center of everything we do and we take pride in providing the highest level of customer experiences! We thank you for your continued loyalty, confidence and friendship.” – Daryl Karsky, HomeTown Bank CEO
New Look, New Website!
Along with announcing our new brand identity, we are excited to announce a new HomeTown Bank website. Our team has been working hard to create a new website layout that is bright and easy to navigate to give you the same feeling as if you were walking into one of our bank lobbies.
Beginning January 3rd, 2022, your new HomeTown Bank website address (URL) will be myht.bank – a URL that’s short, sweet and easy to remember! If you are saving our current URL in your bookmarks (favorites), please update it to the new one.
Current URL: https://htbmn.com/
New URL: https://myht.bank/
New “dot-bank” domains are being adopted by many banks worldwide, including HomeTown Bank, to provide greater security to bank customers and website visitors. Consider it our “online stamp of trust” for our banking website. When the transition to myht.bank is complete, HomeTown Bank customers can be assured that when they visit our website, or communicate with us electronically at our new emails (@myht.bank), enhanced security and verification requirements are in place in order to reduce the risk of cyber threats and enable us to continue to build on our highly trusted secure environment.
Frequently Asked Questions (FAQs)
- Will my online banking credentials change?
- No, your online banking credentials will still stay the same.
- Do I need to download a new mobile banking app?
- No, the HomeTown Bank MN mobile banking app will still be the app to use for your mobile banking. When your app updates from the app store, the new logo will appear on the app icon along with new branding inside the app.
- Will my account number change?
- Nope! We are still your HomeTown Bank, but with a new and improved look. Your account number and our routing number will still be the same.
- Do I need to do anything with my automatic payments?
- No. Being that your account number and our routing number will stay the same, you do not need to make any changes to your automatic payments.
- Can I still use my HomeTown Bank debit and/or credit card?
- Yes, your debit and credit cards will still be active and available. When your debit and credit card come to be issued for expiration, you will receive your new card with the updated HomeTown Bank logo.
- What is .bank?
- .bank is a gated domain, like .gov or .edu, but for verified banks. Replacing .com, which can be purchased by anyone, .bank quickly verifies that the website or email is authentically from our bank, so you can interact with confidence when you see the ‘.bank’ at the end of our email address and website URL.
- How is .bank more secure?
- All banks are verified and authenticated by fTLD, the .bank administrator, prior to registering their .bank domain, and re-verified annually thereafter. This ensures everyone using a .bank domain is an eligible organization. Hackers and bad actors can’t get a .bank domain to create lookalike domains for phishing and spoofing, as they can in ‘.com’ and other publicly available domains.
With the ‘.bank’ visual authentication cue in place, you can quickly confirm emails and websites of ours are real and avoid interactions that could lead to identity theft and financial fraud. This authentication is also an additional layer of protection for our internal and vendor communications, helping us to further secure against potential breaches.
All banks within the .bank domain must also implement additional Security Requirements to help secure their sites and email, and protect them, their vendors and their customers from phishing, spoofing and other cyberattacks. All banks using .bank are monitored for compliance with these security requirements on an ongoing basis.
- All banks are verified and authenticated by fTLD, the .bank administrator, prior to registering their .bank domain, and re-verified annually thereafter. This ensures everyone using a .bank domain is an eligible organization. Hackers and bad actors can’t get a .bank domain to create lookalike domains for phishing and spoofing, as they can in ‘.com’ and other publicly available domains.
- Do I need to do anything differently now that you’re in .bank?
- Our email addresses and website URL now end in .bank. Starting January 3rd, before interacting with emails from us or entering your username on our website, simply look for the .bank to authenticate the email or website is ours.
Our .com email addresses will forward to our new .bank email addresses, and our .com website will redirect to our new .bank site. Over time, you should update your address book and bookmarks for our site.
- Our email addresses and website URL now end in .bank. Starting January 3rd, before interacting with emails from us or entering your username on our website, simply look for the .bank to authenticate the email or website is ours.
